About me
Graduating with Diploma in Film Production from Nanyang Academy of Fine Arts in 2013, I’ve been shaping stories through visuals while staying curious and open to learning. Currently pursuing Digital Media with a minor in Generative Artificial Intelligence at the Singapore University of Social Sciences, I’m exploring how creative practice and emerging technology can come together, with a growing interest in pushing boundaries through future-focused creative tech.
Experience
Media Executive @ 9V Post (Aug 2022 – Jul 2026)
• Produced multimedia productions across ATL, BTL and digital channels, including corporate, branded, broadcast and social content.
• Translated briefs and storyboards into audience-facing executions through editing, motion graphics and color grading, while aligning with brand guidelines and stakeholder feedback.
• Integrated AI-assisted workflows and helped shape efficient postproduction pipelines for fast-moving creative projects.
Video Editor @ Freestate Productions (Feb 2021 – May 2022)
• Edited, color graded and researched lifestyle and documentary series for broadcast and social platforms; published content garnered millions of views.
Media Executive @ Freelance (Jan 2012 – Feb 2021)
• Produced short-form social and branded content for engagement and marketing, adapting creative treatment and content angles for different audiences and platforms for various clients.
Video Content Strategist @ SGAG (Jan 2018 – Mar 2018)
• Gained direct experience tailoring content to local social-media audiences through video content creation.
Media Executive @ Tech360.tv (Nov 2016 – Dec 2017)
• Produced video journalism covering emerging technology and innovation in Singapore, Barcelona and Japan.
• Created both editorial and advertorial content, developing strong instincts for audience-relevant story angles and branded storytelling.
• Handled end-to-end content production including videography, video editing and visual design.
Visual Design & Comm Executive @ RADION International (Oct 2015 – Sept 2016)
• Led Instagram and Facebook campaigns and produced infographics, posters and videos to support awareness and fundraising across Singapore-Thailand initiatives; also managed WordPress content.
Social Media Executive @ Xuan Yan Antiques
(Jan 2013 – Jan 2014)
• Involved in pre to post-production of corporate and TVC videos
Internship @ OneDash22 (Apr 2012 – Jul 2012)
• Expanded the company's audience through social media activity; the role was associated with a reported revenue increase of more than 30%.
Founder / Content & Marketing @ itscrystallicious (2023 – present)
• Create social content across Instagram and TikTok, experimenting formats, messaging and promotions to drive engagement and sales.
• Gain hands-on digital marketing experience through Meta Ads, customer offers and audience-focused content.
• Work on BTS business pipelines